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Discrepencies between races and sex from google analytics search

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# 1
Visitor ✭ ✭ ✭

What can be done for racial discrepancies between looking up "black people vs. White people".  I love google, but was embarrassed to read about this.  Ill remove the search engine and associated apps if the answer is nothing. My kids read the article and I agree that there is no defense.  It can be fixed, but will google do it?

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Re: Discrepencies between races and sex from google analytics search

Top Contributor
# 2
Top Contributor
Hi Sal,

I've never heard about this before - where did you get that article or information?

Google Analytics in proper setting has capabilities to analyse anonymous age, gender, and interest categories. I don't see any information on ethnicity here.

Christoph