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Current Data Retention Period for unpaid Google Analytics service

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# 1
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I am using an unpaid service of Google Analytics at work. I am trying to find out the current data retention period. I found two internet sources (not from Google) and they show 25 months and 9 months. I like to get an accurate retention period from Google website. I have not been able to locate Google's webpage with this information. Can someone please help me?

Thank you!

1 Expert replyverified_user

Re: Current Data Retention Period for unpaid Google Analytics service

Top Contributor
# 2
Top Contributor
Hi Jeffrey
Are you asking how long google keeps data in the Analytics history? As in, can you look back at data 2 years ago, 3, etc?
AFAIK there isn't a limit - I have a site with data back to 2006. I'm sure there are sites with even longer history. The key is using the same tracking code, as G uses that as the thing to tie the data together.

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Margaret O · Google My Business Top Contributor

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