2.8K members online now
Discuss regaining access to Analytics accounts, restoring accounts, changing user access levels, and navigating the homepage
Guide Me

Cannot enable "demographic" under Audience/Overview/Demographics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Several years ago another person created our GA. That person is long gone. We can use all other GA features, except enabling "Demographic Reporting." 


When we follow the instructions to enable demo reporting under "properties," everything is grayed out.


We don't want to start over and create a new GA account so that we can access these services - as we'll lose 5 years worth of data.


Any suggestions on how to enable demographic reporting under our existing GA account?



Cannot enable "demographic" under Audience/Overview/Demographics

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭


Do you have edit permission in GA? If not try to reclaim your GA account by following steps mentioned in below article.




Cannot enable "demographic" under Audience/Overview/Demographics

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Trent,


In order to enable demographic reports in google analytics make sure you have enabled Advertising Reporting Feature first. To enable advertising reporting feature navigate to admin >> property >> tracking info >> data collection. Enable the advertising reporting feature toggle, save it and navigate to admin >> property >> property settings and enable demographics and interests reports. 


hit like to let me know this worked for you

kind regards

Noman Karim