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Bing Ads Content Ad Traffic Name in Google Analytics

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# 1
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What's the name of the traffic coming from Bing Ads content network? What can I enter in the filter to isolate the traffic in the source report of Google Analytics?

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Bing Ads Content Ad Traffic Name in Google Analytics

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# 2
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Hey Kevin, 

 

As far as I know, Bing's native content ads are treated just like normal ads (assuming you're talking about their native ads) and therefore should include UTM tracking. 

 

With that being said you can then create a segment that will look at source/campaign to identify and isolate said ads. 

 

Let me know if this answers your question! 

- Josh

Joshua, Rising Star
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