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4 hour session timeout drawbacks

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# 1
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For our e-commerce website, with rich content, we want to set the session timeout period to 4 hours. What, if any are the drawbacks of using the longest session timeout possible? 

 

Thanks in advance for sharing your insights. They will be greatly appreciated!

1 Expert replyverified_user

Re: 4 hour session timeout drawbacks

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# 2
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Well, it really depends on user behavior. In your case, if you do coupon codes, you will probably retain a little more true source traffic and a slight drop in referral traffic from the coupon sites (referrals within the timeout are ignored).

Why don't you dual track with another property for a while and see how it changes your data?

https://developers.google.com/analytics/devguides/collection/analyticsjs/creating-trackers#working_w...

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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