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Why would a 20 second video ad have anything less than a 100% completion rate?

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# 1
Visitor ✭ ✭ ✭

If the Video Played To metric calculates the percentage of a video viewed based on Views and not Impressions, wouldn't a 20 second video show a 100% completion rate since it would need to be watched in its entirety to be counted as a View?

 

I'm confused because I'm seeing a 34% for the 100% Video Played To metric on my 20 second video and 53% on my 1 minute video.

 

Thanks in advance.

 

EDIT: This is an in-stream ad I'm referring to.

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Accepted by topic author typmarketing
April

Why would a 20 second video ad have anything less than a 100% completion rate?

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# 2
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@typmarketing

 

Hello.

Video Played To includes all impressions, including those who clicked skip.

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Marked as Best Answer.
Solution
Accepted by topic author typmarketing
April

Why would a 20 second video ad have anything less than a 100% completion rate?

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# 2
Rising Star

@typmarketing

 

Hello.

Video Played To includes all impressions, including those who clicked skip.

Why would a 20 second video ad have anything less than a 100% completion rate?

Visitor ✭ ✭ ✭
# 3
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Thanks David, That makes more sense. I was under the impression is was calculated based on Views. Appreciate it.