AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.9K members online now
2.9K members online now
Boost and manage your Google Ads for Video (YouTube ads) performance
Guide Me

Why My Video Budgets always Exceeding in Google Adwords?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Advertisers,


I am running video ads for one of my client, my daily budget always exceeding, also why enhanced option is not in google AdWords for video, campaign automatic paused option is also not available in AdWords video, Please guide to me how to setup enhanced option for Adwords Video 

Re: Why My Video Budgets always Exceeding in Google Adwords?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Venkatesh,

Google can spend up to 20% more than your specified daily budget in order to maximize your ROI by showing your ads more often. However, you will never be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

To pause or resume a campaign automatically, you can use Automated Rules or Scripts.

Can you please clarify what do you mean by "enhanced option"? If you are talking about Enhanced Campaigns, then it's been long time when all the campaigns were moved to enhanced campaigns only.

Does it help?