What does the Clicks metrics refer to for YouTube discovery ads?[ Edited ]
Re: What does the Clicks metrics refer to for YouTube discovery ads?[ Edited ]
January 2017 - last edited January 2017
Clicks show you the number of times people clicked or engaged with your video even if the user didn't "view" the full video ad.
Actions that can count as clicks:
Watches 30 seconds of the video, or watches the video to completion if it is less than 30 seconds
Clicks the channel title/avatar
Clicks the video title
Clicks the card's teaser
Clicks the companion banner or video wall
Clicks the call-to-action overlay
Clicks to visit the advertiser's site
Clicks Install in Mobile App promo
Here is more information on clicks metrics:
Hope this helps!