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Reservation Buying for Non-Skippable Instream Ads

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi All,

 

Can anybody explain in detail how reservation buying works ? I read that we can not run these campaigns (Non-Skippable Instream YouTube ads) through Adwords so how we get to know the data and details about our campaigns?

 

Please advise.

 

Regards,
Raja

3 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
February 2017

Re: Reservation Buying for Non-Skippable Instream Ads

Top Contributor
# 2
Top Contributor

Hi Rajaprabhu,

 

Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions (CPM) or fixed cost-per-day (CPD) basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.

 

Find more details here - https://support.google.com/partners/answer/6030919?hl=en

 

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Re: Reservation Buying for Non-Skippable Instream Ads

Top Contributor
# 2
Top Contributor

Hi Rajaprabhu,

 

Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions (CPM) or fixed cost-per-day (CPD) basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.

 

Find more details here - https://support.google.com/partners/answer/6030919?hl=en

 

Deepak

Reservation Buying for Non-Skippable Instream Ads

[ Edited ]
Top Contributor
# 3
Top Contributor

In addition of what @Deepak_V, said, 

 

You can contact the Google account manager based on your requirement.

# Your Video Length

# Your TG Audience 

# Campaign Location

# Campaign Duration

# Campaign Budget

 

Then they will give you the Fixed CPM rate card and Estimated Impressions. Its not available of CPD. CPD is for Masthead.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Reservation Buying for Non-Skippable Instream Ads

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks for this.

 

From what I can tell there is a minimum spend requirement for reservation campaigns.  Can you tell me what the minimum is?  Is it by campaign, by day? ???

 

Thanks 

Reservation Buying for Non-Skippable Instream Ads

Rising Star
# 5
Rising Star

@Dave A

 

last time I inquired the spend commitment was $30k.