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Non Skippable Youtube Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does anyone have any information or data on the performance of non-skippable youtube ads? Especially in comparison to TruView skippable ads.

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Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
December 2015

Re: Non Skippable Youtube Ads

Top Contributor
# 2
Top Contributor
Hi Amu
The performance is going to differ for EVERY advertiser, even if you're looking for data that compares the two formats. There is no such industry specific or network total performance data that compares the two. Each advertiser just has to invest in their best campaigns and see what works for them.

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Non Skippable Youtube Ads

Top Contributor
# 2
Top Contributor
Hi Amu
The performance is going to differ for EVERY advertiser, even if you're looking for data that compares the two formats. There is no such industry specific or network total performance data that compares the two. Each advertiser just has to invest in their best campaigns and see what works for them.

Re: Non Skippable Youtube Ads

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
There is no concrete data that i have. But still the non skipable one do cost you higher compared to skipable ads. Regarding the effectiveness i have seen that non skipable can be very effective in remarketing. If you have a remarketing list of one your video ad viewers you can target these audience with a shorter version of your video (15-20 sec) as a reminder through non skipable ads.

Non Skippable Youtube Ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

@Jithin, 

 

How do we run non-skippable ads as an advertiser? When I try to set up my campaign, I can only see options of in-stream ads or bumper ads (max 6 secs). 

 

Non Skippable Youtube Ads

Top Contributor
# 5
Top Contributor

Hi Jithin,

 

For Non-Skippale ad, you need to contact your Account Manager. It is direct buying concept, so you can contact the Google representative and run the campaign.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Non Skippable Youtube Ads

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

I don't think so. I have ran non skipable ads through the adwords interface. Its created as display campaigns. Not as normal video campaigns. The reporting also will be in display campaign format.

Non Skippable Youtube Ads

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Haw perform non skippable video ads on my channel? when i have activated the non skippable video ads in monetize option, but non skippable video ads dose not perform on my video