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In-Search Video Ad Not Showing for Keywords

[ Edited ]
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# 1
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I recently started an in-search video campaign and have about a dozen keywords that I am bidding on.  My bid is very high and yet my ad is not being shown.  I also have a high daily budget and delivery is set on accelerated..  

Has anyone else experienced this kind of problem with in-search video ads?  

 

 

Thanks,

Antonio

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Re: In-Search Video Ad Not Showing for Keywords

Top Contributor
# 2
Top Contributor

Hmm... Interesting.... This should work...

Do you have banners in all available sizes?
Try targeting specific placements. My feeling is that your bid is, yet, too low.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: In-Search Video Ad Not Showing for Keywords

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# 3
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It is a in-search video campaign, not a traditional Adwords display (banner) campaign.

Re: In-Search Video Ad Not Showing for Keywords

[ Edited ]
Top Contributor
# 4
Top Contributor

Ouch. Correct. My mistake, Smiley Embarassed That's what could happen  when I am distracted by a call and, yet, continue to type an answer... Smiley Surprised

 

Then, raise the bid...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: In-Search Video Ad Not Showing for Keywords

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# 5
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Bid is already at $10CPV which is insane for the category.

Re: In-Search Video Ad Not Showing for Keywords

Top Contributor
# 6
Top Contributor

Hmm... Let's ask the opinion of 2 other  display specialists...

 

@Sumanth Sridhar ?

@Ratan-Jha ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: In-Search Video Ad Not Showing for Keywords

[ Edited ]
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# 7
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Here is what I noticed. Let's say that I am bidding on the following keyword: (car lights). And let's pretend that (car) is a very expensive keyword - at least what would be considered very expensive in traditional Adwords sense. And (lights) is just a regular keyword.

If I bid on (car lights) my ad doesn't show up in Youtube search. No matter how high I bid. I am targeting the entire US, have delivery set on accelerated and every age and gender is enabled. However, if I bid on just (lights), my ad shows in Youtube search for (car lights). But of course the ad will also show for millions of other phrases that people search on Youtube that has a keyword (lights) in it.

So two things. I am happy that my ad is showing for my related keywords that I am bidding on (car lights). But of course there is a lot of curiosity and accidental clicks from thousands and thousands irrelevant impressions that I am getting from any search involving the keyword (lights), which will not convert.

Re: In-Search Video Ad Not Showing for Keywords

Top Contributor
# 8
Top Contributor

@Antonio G;

In your initial post you said that you had 12 keywords.

On display all keywords work collectively to generate a theme which  then matched the video.

Once the ad is shown, there is one KW to which the click is attributed (if clicked or viewed)

But, you should bid high enough on all keywords.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: In-Search Video Ad Not Showing for Keywords

[ Edited ]
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# 9
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@MosheTLV:
Not really sure what you meant by that.

I've removed all the keywords and kept only 2 keywords since this is the only way it is working. Again here is my example:

Keyword: car lights, Bid: $10CPV. Result: NOT showing for car lights

Keyword: lights, Bid: $0.05CPV. Result: SHOWING for car lights

The only issue is that now I am also showing for many irrelevant terms.


Thanks,
Antonio

Re: In-Search Video Ad Not Showing for Keywords

Rising Star
# 10
Rising Star
Hi Antonio,

Are these examples or actual keywords? Are you using any negatives in the campaign or layered any other targeting method? $10 CPV is high enough for video. Have you tried using different text (may be 2-3 ads to rotate) in the InDisplay Ad to see if relevance improves?
Sumanth Sridhar