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Identical campaigns, vastly different stats

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I realize that there is literally no rhyme or reason, almost, when it comes to AdWords, and that my problem could be the result of four hundred different things. However, I'd like to see if anyone is having the same problems as me or can offer advice.

 

I'm solely running video ad campaigns - so I don't know if this message only applies to those using video campaigns as well - maybe not. 

 

I have multiple episodes of a web series that I am setting up to run as in-stream video ads. While the content is obviously different from episode to episode, they all start with the same 5 second intro, all include the same characters, all have the same tone, etc, etc. 

 

However, for example, I set up Episode 1 to run with the EXACT same campaign, target, settings, etc as Episode 5, however, Episode 1 is receiving thousands upon thousands of impressions, while episode 5 is stuck at zero. Yes. Literally ZERO.

 

I'd give Google the benefit of the doubt if the stats were even REMOTELY comparable. But these stats are astronomically unbalanced.

 

Help. Just help.

1 Expert replyverified_user

Re: Identical campaigns, vastly different stats

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

Make sure the ad that not getting impressions is "Approved". Look at the status column, next to each ad, you should see the ad's current status.

Re: Identical campaigns, vastly different stats

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes, sir. All approved!

Re: Identical campaigns, vastly different stats

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Indeed, it's hard to tell from my side, but in general having two campaigns with the same target settings will cause your ads to compete against each other and in this case Google will decide to show the highest preforming ad, the ad expected to provide more views.

Since your campaigns are identical, you better serve the two ads under one campaign and change the rotation setting to "rotate evenly" in which Google will show ads evenly.

I would recommend getting in touch with Google Specialists, they have access to AdWords accounts:- http://support.google.com/adwords/bin/answer.py?hl=en&hlrm=en&answer=8206

Re: Identical campaigns, vastly different stats

Rising Star
# 5
Rising Star
This is indeed a very unusual situation you are facing here Ashley. However, there is a very likely situation where since you have set the same targeting and other settings for both the video campaigns/ads, they are competing against each other and the Episode 1 video ad is winning all the ad auctions among the other ads.

I suggest you change some targeting settings for your Episode 5 video ad and see if that helps. I suggest, you change even a small Interest category that you can target or the set of keywords you wish to target. This should help you understand if things change at all for the episode 5 ad.

Do give this a try and let us know how things go from there.

Hope this Helps!

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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Re: Identical campaigns, vastly different stats

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hey! Thanks for the reply. Actually, they're not currently running at the same time. I pause episode 1 when I run episode 2, and 2 when I turn on 3, etc, etc. So they're not actually competing with each other at the same time!

Re: Identical campaigns, vastly different stats

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I actually have been in touch with them several times. Their solution seems to be "raise the CPV" but that doesn't actually answer the question. My question is why 1 would do better than the other at the SAME CPV with the SAME campaign settings. That doesn't add up.

Re: Identical campaigns, vastly different stats

Collaborator ✭ ☆ ☆
# 8
Collaborator ✭ ☆ ☆
Ashley,

Your best bet would be adding all the ads under one campaign and change the rotation setting to "rotate evenly".

Re: Identical campaigns, vastly different stats

Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

Zero impressions means a very low bid if all settings are equal and there is no exclusion or disapproval issue.

Try raising the bid even with 1 cent to at least see some impressions , then revert to the initial bid.

 

Are you 100÷ sure the settings are the same ?

You could have targeted a much smaller location in the campaign with zero impressions. You could have also paused the targeting or the video thus causing a halt in the serving of the ad.

 

Some other reasons with lower probability : impression capping to 1 per month, exclusion of the remarketing list with all previous video viewers, wrong language targeting .

 

Anyway when you decide the CPV in the Target window there is an estimator for how many views per week you will get. Did that estimator say zero ?