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How to measure free views from True View

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My video has 75 views and 640 impressions in the adwords dashboard. I was under the impression that I only have to pay for views in where someone watches the video for 30 seconds or more, or takes an action. But my video on youtube itself only has 111 views. Wouldn't it have over 700 views because of my impression count. What is actually a free view, and is it applied towards the view count in the youtube video?

How to measure free views from True View

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Rando, 

 

Each time an ad is served, it goes through an auction- your bid puts you in the auction. The advertiser who wins  that auction will show at that moment in that space.

 

Your total impressions are how many times your ad won that auction against other advertisers in adwords algorithm. Views are the total amount of time a consumer clocked and viewed your video.

 

So you only pat if a user chooses to view your video! 

 

 

-Julia