AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4K members online now
4K members online now
Boost and manage your Google Ads for Video (YouTube ads) performance
Guide Me

How do you make sure you are using your budget efficiently in AdWords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
1 Expert replyverified_user

Re: How do you make sure you are using your budget efficiently in AdWo

Top Contributor
# 2
Top Contributor
Hi Samir
The AdWords help center has some great articles on this very topic. I suggest that you start here:

That should give you a good starting point.
The rest is really up to you. It depends on what your advertising goals are and what you consider an effective use of your budget.

On a more advanced topic, I'd recommend looking into attribution modelling in Google Analytics as well as search funnels in AdWords. In almost 100% of cases I've worked on, AdWords provides a lot more value to a business than a simple "last click" value would indicate. It's actually quite rare that even a large fraction of sales for our clients come from AdWords directly and then buy immediately.

Hope that's given you some insight and a good jumping off point.