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Estimate trueview instream potential reach

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi there,


I am wondering how to size the YT TrueView instream reach opportunity for the following criteria:

  • M&F: 18-55
  • Sao Paulo (city), Brasil
  • Interests: Sports, Food and Drink, Health, Fitness/Wellness

I am able to see view and CPV estimate but unable to find reach.

Thx a lot,



1 Expert replyverified_user

Estimate trueview instream potential reach

Community Manager
# 2
Community Manager

Hi Laurent,


Thanks for posting to the Community. Fort his kind of research, I would recommend using the Display Planner (built into AdWords). You should be able to input your specific targeting criteria that you have above and view forecasted reach.


Hope this helps!


Estimate trueview instream potential reach

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thx a lot Cassie. I am looking at display ad planner and under "Get performance forecasts for your targeting" I am required to input in the following info in the following format. 


Your entries should be in the following format, one per line —
Keywords: Search phrase. Example: flight discounts
Placements: Web URL. Example:
Topics: Topic:<ID>. Example: Topic:1234
Interests: Interest:<ID>. Example: Interest:80001
Android apps: mobileapp:2-<ID>. Example:
iOS apps: mobileapp:1-<ID>. Example: mobileapp:1-234567891
Mobile app categories: mobileappcategory:<ID>. Example: mobileappcategory:60008
A few questions about this:
* Will I be able to restrict query to YouTube> TrueView inventory?
* How should I input demo criteria?
* How do I know what codes correspond to the interests I want to include?
Thx a bunch for your help,