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Do adwords work the same on mobile and laptop/computer?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi im hassan raza from karachi

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do adwords work the same on mobile and laptop/computer?

Rising Star
# 2
Rising Star
Hello Hassan,

Adwords works both on laptop/computer and mobile, however user experience is a bit different, so you can choose different types ads to show people who are using mobile devices and create separate campaigns for mobile phones. One of such campaigns is call only campaign http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html

Here is a link to creative shortlist, which will help you to undestand customer behaviour in a bit deeper way.
https://www.thinkwithgoogle.com/articles/the-creative-shortlist-made-for-mobile.html

Also please note that you can create usual search campaign for all devices at once and set bid adjustments if your mobile traffic is performing more poorly compared to pc.
https://support.google.com/adwords/editor/answer/30532?hl=en
Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do adwords work the same on mobile and laptop/computer?

Rising Star
# 2
Rising Star
Hello Hassan,

Adwords works both on laptop/computer and mobile, however user experience is a bit different, so you can choose different types ads to show people who are using mobile devices and create separate campaigns for mobile phones. One of such campaigns is call only campaign http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html

Here is a link to creative shortlist, which will help you to undestand customer behaviour in a bit deeper way.
https://www.thinkwithgoogle.com/articles/the-creative-shortlist-made-for-mobile.html

Also please note that you can create usual search campaign for all devices at once and set bid adjustments if your mobile traffic is performing more poorly compared to pc.
https://support.google.com/adwords/editor/answer/30532?hl=en
Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Do adwords work the same on mobile and laptop/computer?

Top Contributor
# 3
Top Contributor

Hello,

 

The core function of AdWords would remain the same i.e. providing relevant user experience based on different signals and how the advertisers are using it.

 

So in case you are thinking about targeting mobile device users using AdWords, you need to ensure that your website or your landing page is mobile friendly. May be you have a responsive website which fits according to the device so that user experience is good.

 

My 2 cents!

Pankaj