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Conversion Tracking: Conversions from video ad to form sign-up on site

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are currently running YouTube Video Ads (In stream) through Google AdWords for our clients. With conversion tracking in place, how do I determine how many people navigated to the site from the ad and then filled out the  sign-up form?

1 Expert replyverified_user

Re: Conversion Tracking: Conversions from video ad to form sign-up on

Community Manager
# 2
Community Manager
Hi Samuel,

You should be able to see this info just as you would for a Search or Display campaign, in the Conversions column. If you do not see it on your current view of the account, you can go to the Columns button (next to Segment and Filter near the top) > Conversions > and then turn on the columns you need.

Hope this helps!
Cassie

Re: Conversion Tracking: Conversions from video ad to form sign-up on

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Samuel, how are things?

You shouldn't have to "determine" how many people navigated to the site from the video ads and converted. That's exactly the point to use Conversion Tracking, so it can show that number to you without any effort.

Now, if you have the code installed on your website, usually two scenarios can happen:

1. Your code isn't installed on the right place
2. If the code is in the right place, no one converted coming from your video

you have to double check the installation of your code and make sure it's being fired upon sign-up form success.

Hope this helps.

Cheers,
Leandro Martinez

Leandro Martinez | Basta1Click