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CTR of Youtube Trueview Instream

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guy,

I ran a campaign Youtube Trueview Instream for ten days. After that period, my campaign has CTR about 0.32%.

I am wondering about that result, is it high of low if compare with other FMCG industry campaign ?

Thank you.

1 Expert replyverified_user

CTR of Youtube Trueview Instream

Top Contributor
# 2
Top Contributor

Hi @Hung P,

 

I am not sure you'll find someone who is associated with FMCG here in the forum. Me neither.

 

However, YT being part of the GDN (Google Display Network) makes me think that any CTR in excess of 0.10% can be regarded as pretty acceptable. GDN campaigns often have a CTR value < 0.05% therefore your results seem good in comparison. I am unable to address FMCG in particular.

 

Best,

Lakatos