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CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

[ Edited ]
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# 1
Visitor ✭ ✭ ✭

My campaign budget is 1.40$/daily for my youtube channel, my campaign spent 191$, hows that possible, FIX IT, thats a lot of budget, my youtube video still has 100 views, FIX THIS AMMOUNT OF money

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Accepted by topic author Laugh Motivate Y
December 2016

CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Top Contributor
# 4
Top Contributor

Hi @Laugh Motivate Y,

 

As with the info I provided, no, you are not charged and Google will take care of it. I have seen it happen quite often with client accounts (I am a badged Google Partner and agency owner... not a Google employee). A few months ago, one of our accounts had a video campaign set up to show a YouTube video with a daily budget of $5.00 (five US dollars) yet on a Friday and Saturday night they (Google AdWords) spent over $700 (seven hundred US dollars) and the amount showed throughout the account (campaigns, ads, billing, etc.) and when the end of month (billing cycle ended), the $700+ simply dropped off and the account charged our payment cycle as it normally would. 

 

We just consider these Google gifts, truly. 

 

Have a great weekend,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

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CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Laugh Motivate Y,

 

Google can actually give you, an advertiser, a nice gift through over-delivery. When they do this, they will take care of the costs when your account settles out at the end of the billing cycle. I have seen YouTube ads do this for hundreds and hundreds of dollars, to which, my clients did not have to pay or do anything with it... the system simply zeros the amount out.

 

With that said, I would just keep everything as it is and see what happens. Your settings are followed and what you are responsible for... is your daily amount calculated in a specific way. Let's look at it how Google AdWords sees it...

 

  • AdWords helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher.
  • When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won't be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

 

Why campaigns might cost more than their daily budget

 

For each of your ad campaigns, you'll set a daily budget — the amount that you've budgeted to spend on your ads each day. If you've noticed that the total daily cost of your campaign is more than your daily budget amount, that means your campaign is spending more of your budget on days with higher Search traffic and less on days with lower traffic. Search traffic can fluctuate for several reasons: whether it's the weekend or weekday, or due to seasonality and holidays.

 

Dipping into your daily budget for other days in the month helps to optimize the performance of your campaigns and helps make sure that your ads can run a little more on days when they’re very popular.

 

How you’re charged when campaigns exceed their daily budget

 

Up to 120% of your campaign's daily budget can be used to show your ads on certain days of the week or certain times of the month based on fluctuations in traffic — but not more than you spend on your campaigns each month.

 

Example

 

If your daily budget is US$10, up to US$12 can be used to show your ads on certain days based on fluctuations in traffic.

Note that sometimes your daily costs might exceed the 120% cap. However, you'll still only be charged for the 20% over your daily budget. For example, if your daily budget is US$10, and you've accumulated US$15 in costs on a given day, you'll only be charged US$12 per day. The remaining $3 is returned to you as an overdelivery credit, which you can see in your transaction history.

 

About the monthly charging limit

 

While the cost of your campaign can be 20% above your average daily budget on any given day, you won't be charged more than the monthly charging limit that AdWords uses to prevent you from accidentally getting overcharged. This means that as long as your budget is consistent for an entire month, you won't be charged more than your daily budget multiplied by the average number of days in a month, which is 30.4 (365 days in a year ÷ 12 months).

 

Example

 

If your budget is the same value throughout a month, and you accrue more costs in a calendar month than your monthly limit allows, you'll only be charged your monthly limit. For instance, if your daily budget is US$10 per day throughout a month (a US$304 monthly charging limit), and you've accrued $310 in costs over a calendar month, you'll only be charged $304.

 

Here's the math:

US$10 (daily budget) x 30.4 (average days per month) = US$304

The other $6 is returned to you as an overdelivery credit.

 

How budget changes affect the monthly charging limit

 

A monthly charging limit won't be used if your daily budget changes throughout the month, even though the 120% daily limit still applies. For campaigns that are paused in the middle of the month or that otherwise don't run for the full month, you may see discrepancies between your average daily budgets and your total charges.

 

Example

 

Let's say your campaign runs for three days. You set a daily budget of $100 for the first day, $120 for the second day, and $150 for the third day. You could be charged $120 on the first day, $144 on the second day, and $180 on the third day due to the 120% daily charging limit. This means that you'd be charged $444 in calendar month and a monthly charging limit won't be used.

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

So i will won't be charged the whole amount of money that was spent today in minutes!?

It means 1.40$ - 3-5$ a day will be charged?

Marked as Best Answer.
Solution
Accepted by topic author Laugh Motivate Y
December 2016

CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Top Contributor
# 4
Top Contributor

Hi @Laugh Motivate Y,

 

As with the info I provided, no, you are not charged and Google will take care of it. I have seen it happen quite often with client accounts (I am a badged Google Partner and agency owner... not a Google employee). A few months ago, one of our accounts had a video campaign set up to show a YouTube video with a daily budget of $5.00 (five US dollars) yet on a Friday and Saturday night they (Google AdWords) spent over $700 (seven hundred US dollars) and the amount showed throughout the account (campaigns, ads, billing, etc.) and when the end of month (billing cycle ended), the $700+ simply dropped off and the account charged our payment cycle as it normally would. 

 

We just consider these Google gifts, truly. 

 

Have a great weekend,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

This is due to the fact that your campaign runs in a real time as well as auction based (bidding to win against other advertisers)- which means each individual impression is processed in a millisecond (the time it takes a browser to load a webpage). Google will not charge you for the over delivery and anything above your campaign settings budget will be an added value.

One thing to note, are you 100% sure your daily budget is set at $1.40? And not your max bid? 

CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Here pic: http://prntscr.com/dhzpql

That the budget is 1.40$ .

 

Thanks for the solution, I am being charged 20% more than the budget.

Re: CAMPAIGN SPENT MORE THAN DAILY BUDGET - 1000%

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

The picture you provided is your ad groups, not the campaign level settings or daily budgets, 

IMG_3713.JPGSee attached screenshot of the budget settings I was referring to in my previous answer.