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About remarketing for video

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K B
Visitor ✭ ✭ ✭
# 1
K B
Visitor ✭ ✭ ✭

So I run a video in stream ad campaign that leads to a web shop.My idea is to set a remarketing list for that campaign.Im wondering if I do that list what ad my pontential customers will see if I set a web page with a code in it?I mean since there is no other type of ads auch as image,rech media.... etc ,what type of ad will my customers will see when they browse wedsites and videos on youtube.Logic tells me that that will see my video ad but I'm not sure and ask the specialists... Many thanks in advance!:-)

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Accepted by MosheTLV (Top Contributor)
January 2017

About remarketing for video

Rising Star
# 2
Rising Star

@K B

 

If you link your Adwords account with your YouTube channel, you've got some nice options.  People that watch your videos will be added to a list.  Putting remarketing code on your website will also build a list. These lists are interchangeable. You can serve video ads on YouTube to your website remarketing list.  You can serve banner ads, text ads, etc. to people who have watched your video on various websites in the Google Display Network which includes YouTube.

The type of ads your visitors/viewers will see is all relative to the ads you create for your remarketing campaign.

You can see all of the ad types and a chart that shows which type of campaigns they are eligible to run in here:
https://support.google.com/adwords/answer/1722124?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2017

About remarketing for video

Rising Star
# 2
Rising Star

@K B

 

If you link your Adwords account with your YouTube channel, you've got some nice options.  People that watch your videos will be added to a list.  Putting remarketing code on your website will also build a list. These lists are interchangeable. You can serve video ads on YouTube to your website remarketing list.  You can serve banner ads, text ads, etc. to people who have watched your video on various websites in the Google Display Network which includes YouTube.

The type of ads your visitors/viewers will see is all relative to the ads you create for your remarketing campaign.

You can see all of the ad types and a chart that shows which type of campaigns they are eligible to run in here:
https://support.google.com/adwords/answer/1722124?hl=en

About remarketing for video

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Can I build remarketing lists separetly for skippable and non-skippable ad when a YT channel is linked to my Ad words acccount

About remarketing for video

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Yes. You can set up a RMKT list depending on what video was watched (either organic or paid)

Re: About remarketing for video

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Ivan, but I want to know it in for YT TrueView campiagn. We haven't
started the campaign yet. We are tryin to set up the RMKT list for YT
videos in our channel for Skippable Videos vs Non-skippable videos.

About remarketing for video

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Yes you can set up a RMKT out of your Trueview Ads (the one I mentioned is actually for TrV). Except for Bumper Ads (6s), you can create a RMKT list out of Trueview.

 

So  when you linked your YT Channel, you now have the option to create a Video RMKT List, you can set up RMKT list for those who have seen your ad (everyone, organic and paid) and for those who only saw it as an ad (paid). 

Re: About remarketing for video

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Got it! Thanks!