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About 52% rate

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there

My adwords trueview campaign is view rate 52%!

Is it good views or should be increased more?

1 Expert replyverified_user

About 52% rate

Top Contributor
# 2
Top Contributor

@how r,

 

That's an incredibly high view rate for a TrueView video ad and sounds sort of unbelievable. To be honest, it's even quite a bit suspicious, at least to some extent.

 

Best,

Lakatos

About 52% rate

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi,

 

Technically there is no good view rate % available, it all depends on how your campaign performs. For example: if you got 1 view and 1 impression you view rate will be 100%. As per my experience, a 20% or around VTR is pretty decent.

 

Also in addition to what Lakatos said it is a pretty high view rate for a TrueView video ad.

 

Tip: In order to have a good VTR, try excluding inappropriate channels or videos where your ads were shown.

 

Thanks,

Rajat