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display network target info in Google Analytics does not mach Adwords

mg
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# 1
mg
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Hi all,

 

I am running a display network campaing targetting Display Keywords, Interests & Remarketing, Topics, Gender, Age and Placements

 
I would like to measure the different targets in Google analytics. However  the info in Analytics and Adwords does not seem to match and you see categories in analytics such as category matching , content targeting and user vertical targeting.
 
Do you know what the fiields in google analytics "category matching , content targeting and user vertical targeting" correspond to in Adwords?
 
Thanks
 
mg

Re: display network target info in Google Analytics does not mach Adwords

mg
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# 2
mg
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Thanks tomhalejr

Re: display network target info in Google Analytics does not mach Adwords

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# 3
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Hi MG,

 

I too woudl like to know what the value "User vertical targeting" refers to in my sources tab.

When I choose "keywords" in Google Analytics this term is used, what does it relate to, did you find out?

Re: display network target info in Google Analytics does not mach Adwords

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# 4
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Hi

I think https://www.en.adwords-community.com/t5/Measure-results/stats-in-Adwords-and-in-the-Google-analytics... this thread will explain you about "User vertical targeting" as well as other terms used in GA for GDN

Hope this helps

 

Regards, Nik
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