AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.7K members online now
2.7K members online now
Use Google Ads conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Your thoughts on using view a key page as conversion in Adwords?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi guys,

 

I'm pondering the idea of using "view a key page" as a conversion within my Adwords. The page in question will be the contact page. I'd like to get some feed back before doing so please.

 

On the one hand view contact page is not a guarantee as a lead; then on the other hand it's a very good indication of interest. (note: our website has many conversion / lead gen points so someone viewing our contact page would be considered quite high priority).

 

I'm thinking I might do it as it will help with improving campaign performance going forward, ie: using optimize for conversion within adwords.

 

Thoughts are welcomed Smiley Happy

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author GlenBob
September 2015

Re: Your thoughts on using view a key page as conversion in Adwords?

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Glen ! 

 

It is highly advisable to use any form of conversion tracking since it will provide after some time data like what keywords generate conversions or assist impressions / assist clicks , and you can bid higher on those keywords to get more conversions. I did this with 3 automatic rules

 

1) once to lower all converting keywords in the morning at 0.1 $

2) raise all converting keywords to the "top of page estimated bid"

3) raise the bid pn all these keywords with 30% after the raise to the "top of page bid"

 

I got a 30% lower cost per conversion as a result of getting more conversions in the same budget and I could observe this improvement only in one week.

 

Why not building a simple form with two lines , and use the "thank you for submiting" page as a conversion indication.

 

You could simply ask :

 

1) What would you like to order ?

2) What is you phone no. to be contacted by our call-center ?

 

You can also user remarketing after you track a contact page and build a list of at least 100 visitors, as they are "almost customers"

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author GlenBob
September 2015

Re: Your thoughts on using view a key page as conversion in Adwords?

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Glen ! 

 

It is highly advisable to use any form of conversion tracking since it will provide after some time data like what keywords generate conversions or assist impressions / assist clicks , and you can bid higher on those keywords to get more conversions. I did this with 3 automatic rules

 

1) once to lower all converting keywords in the morning at 0.1 $

2) raise all converting keywords to the "top of page estimated bid"

3) raise the bid pn all these keywords with 30% after the raise to the "top of page bid"

 

I got a 30% lower cost per conversion as a result of getting more conversions in the same budget and I could observe this improvement only in one week.

 

Why not building a simple form with two lines , and use the "thank you for submiting" page as a conversion indication.

 

You could simply ask :

 

1) What would you like to order ?

2) What is you phone no. to be contacted by our call-center ?

 

You can also user remarketing after you track a contact page and build a list of at least 100 visitors, as they are "almost customers"

Re: Your thoughts on using view a key page as conversion in Adwords?

Top Contributor
# 3
Top Contributor

Hi GlenBob, a contact form/page is quite a commonly tracked item so I'd certainly encourage doing so.  All I'd add is that you'll probably find it much more useful to track a completed contact form than simply a view.  Someone who merely views your contact page may be doing nothing more than browsing your site, someone who actually completes the form is a lot further down the road to purchase.

 

Don't forget about all the wonderful Goals you can create in Analytics and import as Conversions.  I'm a big fan of goals based upon number of pages visited and time on site, especially as these Goals can also be used to drive useful remarketing lists.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Your thoughts on using view a key page as conversion in Adwords?

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi Guys,

 

Firstly I just want to say sorry for the extremely late reply, it wasn't my intention Smiley Happy Thanks for the feedback and yes I have set "view" contact page as a conversion in Adwords, I already had a thank-you page set up on the contact form so that was fine.

 

I already have a site-wide remarketing campaign set up but interesting point to make I might create a different segment specifically for visits that went to contact page.

 

Cheers thanks!

 

 

Re: Your thoughts on using view a key page as conversion in Adwords?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

A very interesting thing if you want to use RLSA remarketing for search, an audience includes organic visits, as confirmed by Google in the link bellow, so you can take advantage of your organic traffic too not only the paid one :

 

https://www.en.adwords-community.com/t5/Measure-results/How-to-explain-the-number-in-an-audience-fro...

Re: Your thoughts on using view a key page as conversion in Adwords?

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭
Cheers for that Adrian,

I wasn't aware of RSLA remarketing, I'll defo look into this! In particular for paid search as I can tailor a different type of remarketing message to these guys. (Currently I just use generic display banners) so for example with RSLA and people that view contact page - I might offer a bit more detail in the banners such as company benefits and maybe use a CTA - Book a Free Demo with Us > leading to Book a demo page.