YouTube In-Display discrepancies - View Rate vs.Completion Rate (view to 100%)
I'm having trouble determining what the "Viewed played to" column truly measures for video campaigns in AdWords. Specifically, I'm looking at data for an In-Display campaign with a :30 video. Here's a recap of about two weeks' data. These results are on par with other campaigns I've run.
- Views: 2,008
- Impressions: 232,773
- View Rate: 0.86%
- Video played to:
- 25 - 60.27%
- 50 - 44.90%
- 75 - 37.32%
- 100 - 31.10%
What's confusing is the tool tip that appears next to the Video played to column header:
"Video played to" measures what percentage of viewers watched to that point in the video.
Example: If video played to 25% is 30%, it means that 30% of impressions watched at least one-fourth (25%) of your video.
That explanation doesn't mesh with the performance data. If only 0.86% of people (impressions) clicked on the In-Display ads (to expand them and view the video), how then could 31.10% of impressions also be completed views?
What makes sense is that 31.10% of views (clicks-to-watch, in the case of In-Display) result in completed views. I've not been able to find support documentation that supports my theory.
Any others out there encountered this issue?
YouTube In-Display discrepancies - View Rate vs.Completion Rate (view to 100%)[ Edited ]
October 2016 - last edited October 2016
Thanks, @David K. I spoke with Google support about this topic as well. They confirmed that indeed I had identified an error in their tool tip (applies to In-Display only) and a hole in their support documentation. They also confirmed that my theory above was accurate, that viewed to 100% (again, In-Display only) applies to clicks on ads, aka "video impressions" as you stated.