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Tracking call extension conversions in Google Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Anyone know of a way to track calls from call extensions in GA? 

 

Any insight is much appreciated!

 

Thanks,

Meghan

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Meghan T
September 2016

Re: Tracking call extension conversions in Google Analytics?

Rising Star
# 2
Rising Star
Call extensions and call-only ads are not directly trackable Google Analytics. We use Twilio numbers instead of the main phone number for call extensions, which allows us to use the https://developers.google.com/analytics/devguides/collection/protocol/v1/ to send information to GA about call-only traffic.
_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Meghan T
September 2016

Re: Tracking call extension conversions in Google Analytics?

Rising Star
# 2
Rising Star
Call extensions and call-only ads are not directly trackable Google Analytics. We use Twilio numbers instead of the main phone number for call extensions, which allows us to use the https://developers.google.com/analytics/devguides/collection/protocol/v1/ to send information to GA about call-only traffic.
_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Tracking call extension conversions in Google Analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Figured as much. Thanks for your reply!