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The "Calls from ads" conversions do not match Phone call conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

As mentioned on this link:

 

https://support.google.com/adwords/answer/2454052?hl=en&ref_topic=3119124

 

Under Measuring and optimizing for call conversions there is a section View call conversion performance data that mentions 7. Your call conversion data will appear in your campaign or ad group table in the row "Calls from ads."

 

In the campaign I am looking at, in the past 7 days there are 3 conversions of type Calls from ads. But during this same period, there are also 41 Phone call conv. showing in AdWords.

 

Shouldn't the Calls from ads be showing 41 conversions in this case?  Why are the numbers different?

 

Thanks,

Eric

1 Expert replyverified_user

Re: The "Calls from ads" conversions do not match Phone call

[ Edited ]
Community Manager
# 2
Community Manager

Hi Eric, 

 

There is a reporting delay that is affecting some data including conversion numbers. Your issue could be related. We will keep you posted. 

 

Thanks for your patience, 

Mini

Re: The "Calls from ads" conversions do not match Phone call

Google Employee
# 3
Google Employee

Hi Eric,

 

Regarding the 'The "Calls from ads" conversions do not match Phone call conversions' issue you reported on Nov 11th, is it still occuring? Please advise. Thanks.

Re: The "Calls from ads" conversions do not match Phone call

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
It seems that the phone call conversions no longer report for mobile phone calls, but now the Calls from ads numbers are increased and look normal. So it appears that the data is making more sense now.

Is there a reason that manual phone calls were not migrated to Calls from ads as well? It would be useful to have these in the normal conversion numbers as well.

Thanks,
Eric