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Importing Goals from Analytics & Counting Conversions

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# 1
Visitor ✭ ✭ ✭

My understanding of importing Google Analytics Goals into AdWords, which uses "Last Click Attribution", is that there can be clicks on an ad that will never get credit for a conversion. Does this include Assisted Conversions? Would a path of  "clicked-ad > look around the site > leave (go to other site) >Organic search > conversion action" count as an assisted conversion IF the conversion is an imported goal from Google Analytics.

 

 

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Accepted by topic author Marjori S
1w

Importing Goals from Analytics & Counting Conversions

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

If you import a goal from Google Analytics and set the attribution to something else than last clic (like position based), il will count the same as adwords conversions in position based.

 

The only difference (at the moment for not for long) is the view-through conversions. It's doesn't work with analytics imported goals (but it does maybe if display impressions are activated in Google Analytics, not sure). 

 

Anyway in a short time, there won't be any difference.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Marjori S
1w

Importing Goals from Analytics & Counting Conversions

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

If you import a goal from Google Analytics and set the attribution to something else than last clic (like position based), il will count the same as adwords conversions in position based.

 

The only difference (at the moment for not for long) is the view-through conversions. It's doesn't work with analytics imported goals (but it does maybe if display impressions are activated in Google Analytics, not sure). 

 

Anyway in a short time, there won't be any difference.

Importing Goals from Analytics & Counting Conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Bruno,

That gives me more to think about.

 

What do you mean by, "in a short time, there won't be any difference"? Is that referring to Analytics vs Google Ads counts of conversions or just view-through conversions?

Importing Goals from Analytics & Counting Conversions

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Google Analytics will soon have display impressions and view-through conversions. Today it's already possible to have display impressions if your answer to your rep. Soon it will be by default