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Import conversions from Webtrends or Adobe Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I work for an AdWords agency. Some of our customers are not allowed to include the AdWords Conversion Tracking Code into their website for legal reasons. They run Analytics systems Webtrends or Adobe Analytics.

 

Is there any known way to import conversion data from these systems (Webtrends or Adobe Analytics) with the Tracking offline conversions feature in AdWords?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Stefan V
September 2015

Re: Import conversions from Webtrends or Adobe Analytics?

JD Google Employee
Google Employee
# 4
JD Google Employee
Google Employee
Stefan, this is possible if either of those website analytics packages are logging the AdWords clic's GCLID. Two things need to happen. First, they need to turn on auto-tagging in the AdWords accounts. Then Webtrends or Adobe Analytics needs to capture the GCLID along with the conversion. Once you've completed those steps, then you can use the AdWords API (http://googleadsdeveloper.blogspot.com/2013/10/track-your-offline-conversions-using.html) to upload the conversions.

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Re: Import conversions from Webtrends or Adobe Analytics?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
That is possible with excel tables. You download other conversion data and then upload to conversion tracker.
Everything is explained on page that you posted.
Can you elaborate why is not allowed to install tracking code for conversions?
Regards.

Re: Import conversions from Webtrends or Adobe Analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your help. Ok, then it seems that there is no automatic solution.

The conversion tracking code may not installed at the customers affected due to internal legal policies.
Marked as Best Answer.
Solution
Accepted by topic author Stefan V
September 2015

Re: Import conversions from Webtrends or Adobe Analytics?

JD Google Employee
Google Employee
# 4
JD Google Employee
Google Employee
Stefan, this is possible if either of those website analytics packages are logging the AdWords clic's GCLID. Two things need to happen. First, they need to turn on auto-tagging in the AdWords accounts. Then Webtrends or Adobe Analytics needs to capture the GCLID along with the conversion. Once you've completed those steps, then you can use the AdWords API (http://googleadsdeveloper.blogspot.com/2013/10/track-your-offline-conversions-using.html) to upload the conversions.

Re: Import conversions from Webtrends or Adobe Analytics?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks a lot JD for the explanations!