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Enabling View-Through Conversions report in Analytics and AdWords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm trying to enable VTC reporting for a couple clients. I've read a lot about it and done a lot of research, but I can't find anything recent and helpful to help me activate this feature.


How can I activate View-Through Conversions report for my Display campaigns? I already have the "Display" feature enabled in my GA tracking code and I'm a Google Partner (not sure if that's relevant).



Re: Enabling View-Through Conversions report in Analytics and AdWords?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @Guillaume S,


If you already have conversion tracking installed on your website then this "feature" is already enabled. You simply just need to add it to your reporting dimensions.


To view at the Ad Level: Campaigns < Ads < Columns dropdown < Select Modify

Screen Shot 2017-05-31 at 12.47.34 PM.png


Select Metrics < Conversions < View-through conv < Select


Screen Shot 2017-05-31 at 12.47.58 PM.png



Also, to configure your conversion window for your view-through-conversions then navigate (in the main nav): Tools < Conversions < Select Existing Conversion < Edit < Conversion Window

Screen Shot 2017-05-31 at 12.46.58 PM.png



Hope this helped!