Conversion Custom Columns Don't Match[ Edited ]
September 2015 - last edited September 2015
I’m seeing something strange in my custom conversion columns.
I have 2 conversion types – ‘lead’ and ‘sale’, using offline conversion import (API). All 'sales' must be 'leads' first.
I’ve added 2 custom columns, one for each conversion type, and also segmented the campaign view by conversion name, so I see ‘lead’ and ‘sale’ segmented for each campaign and also in the custom columns.
However, these numbers don’t match:
Custom columns: 75 leads, 2 sales.
Segmented campaigns: 84 leads, 22 sales.
How can there be a difference? Am I not looking at the same thing?
Both conversion types are counted for optimization in the settings.