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Conversion Code and Remarketing Tag Conflicting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a conversion code installed on a websites "Thank You" page and remarketing tags throughout the entire site. I just tested my first conversion and adwords recorded 1 Converted Click and 11 Estimated Total Conversions. 

 

I have a feeling the codes are conflicting beause the conversion code itself only appears on the success page.

 

Any ideas on how to trouble shoot this?

 

Thanks

1 Expert replyverified_user

Re: Conversion Code and Remarketing Tag Conflicting

Top Contributor
# 2
Top Contributor
Hello, typmarketing.

I have no way of knowing what your setup is, but the conversion and remarketing codes do not conflict. I have them on numerous set-ups and they work without a hitch.

One thing you should be careful of is to make sure that your website does not fire the conversion code if you refresh the success page. The website logic should prevent that. In case it doesn't, you'll see that a click has as many Conversions / Estimated total conversions as there are refreshes of the page.

If you know how to use the Chrome Developer Tools you may open it before you reach the success page and see two calls for the AdWords tracking pixels.

Another way of doing it would be for you to use a strange exact match keyword, enable it for a short while, use it when searching, clicking on it and then converting. Do it on a new browser, fresh, no cookies, disable the keyword afterwards and wait for a few hours. You should see you have one converted click and one conversion for that keyword.

Hope I managed to make sense of this explanation.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Conversion Code and Remarketing Tag Conflicting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I have removed the Remarkting code for the time being and testing a conversion again with a new keyword.

The strange thing was that with the Google Tag Assist extension in Chrome it would say that a Conversion Code was found on product pages but I couldn't find it anywhere in the source code.

Will update once I see the conversion record.

Re: Conversion Code and Remarketing Tag Conflicting

Top Contributor
# 4
Top Contributor
Conversion code on the product pages? That's not a good sign. AdWords remarketing should be ok, but the conversion code should only trigger on the success page.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Conversion Code and Remarketing Tag Conflicting

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Right. But the code was not there in the source code yet the Google Tag Assistant said it was.

We removed the Remarketing Tag and now the new conversion tested properly. So something was conflicting with the Remarketing Tag being there.

Any suggestions for how I should approach re installing the Remarketing Tag?

Re: Conversion Code and Remarketing Tag Conflicting

Top Contributor
# 6
Top Contributor
Can you paste the two tags here and hide (replace with xxxxxx and 123456) the conversion label and id? Just to check that the syntax looks right?
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Conversion Code and Remarketing Tag Conflicting

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
<!-- Google Code for Sale Conversion Page -->
&lt;script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxxx;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "xxxxxxxxxxx";
var google_conversion_value = 0;
var google_remarketing_only = false;
/* ]]> */
&lt;/script&gt;
&lt;script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/xxxxxxxxxx/?value=0&amp;label=xxxxxxxxxx&amp;guid=ON&amp;...
</div>
</noscript&gt;




<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
&lt;script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
&lt;/script&gt;
&lt;script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxxxx/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript&gt;

Re: Conversion Code and Remarketing Tag Conflicting

Top Contributor
# 8
Top Contributor
Looks ok. Can you remove the conversion code now and enter only the remarketing one and check that it shows across all pages? Are you using any solution which does caching as well? How are your tags implemented? Do you enter the code in a template and it is rendered as is or are you using Tag Manager? If you're using Tag Manager did you make sure you have a rule that fires the conversion code on one page only?
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Conversion Code and Remarketing Tag Conflicting

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I think we sorted it out now. When we reinstalled the remarketin code the second time, the Tag Assistant read everything properly. Something must have occurred during the original setup that left traces of the conversion code on the wrong pages.

Thanks for helping me rule out some of the issue and finding a solution!

Re: Conversion Code and Remarketing Tag Conflicting

Top Contributor
# 10
Top Contributor
You're welcome. I'm glad to see this come to an end. Never liked strange situations involving tracking codes Smiley Happy.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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