A feature that automatically creates custom destination URLs to help you track your ad performance using website tracking programs like Google Analytics.
- If you have multiple ads that link to the same page on your website, auto-tagging will attach a parameter to your ads' destination URLs to help you tell which ad was clicked for each visit to your site.
- Google Analytics and similar programs can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost.
- By default, auto-tagging is turned on. You can check whether auto-tagging in on, as well as turn it on or off, by going to the Preferences page under the My Account tab.