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AdWords remarketing tags OR Analytics tracking code

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# 1
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I want to do customer remarketing for my adwords account. But i am little confused as to use Adwords Remarketing tags OR Analytics tracking code for the same.Which one will be better in short and long run both. Also can i do both for the same website? Would they conflict?

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AdWords remarketing tags OR Analytics tracking code

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# 2
Top Contributor

Hi @Abhishek D


There's no harm in building audience lists through both AdWords and Analytics at the same time.


You will find a few options which are exclusive to one platform. For instance, Analytics won't allow you to build audience lists based on the combination of existing lists, you can do that easily in AdWords. At the same Analytics offers some advanced options which are not there in AdWords. 



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