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AdWords Auto-Tagging

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I'm using auto-tagging and, from this article (http://support.google.com/analytics/answer/1733663), the benefits of doing so seem obvious. I've verified everything is functioning correctly so that's not the issue.

 

The nagging question I have is why, when I click someone's ad, do I sometimes see other advertisers using long tags like this:

 

http://www.yoursite.com/ro2/index.aspx/?tid=2572.0.Fix_my_Credit_EX&wm_crID=11725495&wm_lpID=6875666...

 

instead of using something easy like I use, which is this:

 

http://www.mysite.com/all-products.php?gclid=CPHI54egvLYCFaF7QgodGmIAhg

 

From what I understand, everything the first tag has in it is easily captured with Google auto-tagging, and without the mess.

 

Any feedback or guidance is greatly appreciated.

 

Thank you,

Brad

 

 

 

 

 

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author bradmcmillen
September 2015

Re: AdWords Auto-Tagging

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi

Could be that they are using a different tracking tool (such as Omniture) and therefore need to manually tag their links.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author bradmcmillen
September 2015

Re: AdWords Auto-Tagging

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

No, the gclid is the Google CLick ID.  It is a unique identifier for that ad click.  Google matches it up with all the other info (campaign, query, cost, etc) on their backend.  Google Analytics is the only system that can translate a gclid into a keyword and campaign because it's accessing their backend systems which currently have no public API.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author bradmcmillen
September 2015

Re: AdWords Auto-Tagging

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi

Could be that they are using a different tracking tool (such as Omniture) and therefore need to manually tag their links.

Re: AdWords Auto-Tagging

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks, David. I hadn't thought of that. When I see "gclid" I just assume it's Google Analytics being used. I appreciate your help.

Re: AdWords Auto-Tagging

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi David,

 

We are using Auto-Tagging for one of our campaigns. Is there any way to tell via the code in the tag what the keyword is outside of Google Analytics?

 

In other words, is there anything in the below string that tells us a "code" for the keyword? 

gclid=CJKQmO-L2LYCFYNx4AodA2IAyQ

Re: AdWords Auto-Tagging

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Good question, Jeff. I'm wondering about this too. Hopefully there will be a response.

Re: AdWords Auto-Tagging

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭

I think that question might be a little too Analytics-techie for this community, try this group instead:

https://plus.google.com/communities/114481059214254340537

Marked as Best Answer.
Solution
Accepted by topic author bradmcmillen
September 2015

Re: AdWords Auto-Tagging

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

No, the gclid is the Google CLick ID.  It is a unique identifier for that ad click.  Google matches it up with all the other info (campaign, query, cost, etc) on their backend.  Google Analytics is the only system that can translate a gclid into a keyword and campaign because it's accessing their backend systems which currently have no public API.

Re: AdWords Auto-Tagging

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆
Thanks Anthony, much appreciated!