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Working with a new client: utm_campaign value not showing up in their GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm working with a new client:

I'm trying to view traffic and conversions tracking back to utm campaigns (not necessarily adwords but also other sources).

Following the same steps I've always followed in GA but

utm_campaign values are not showing up in their interface.

Specifically I got her in GA:

https://analytics.google.com/analytics/web/#report/trafficsources-campaigns

 

Is this a setting I need to change?

1 Expert replyverified_user
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Working with a new client: utm_campaign value not showing up in their GA

Top Contributor
# 2
Top Contributor

Have you checked that you have the autotagging activated?

 

Are your other parameters reporting correctly? Source and medium?

Working with a new client: utm_campaign value not showing up in their GA

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

can you show the UTM code you're using? maybe source and medium are not right.

Working with a new client: utm_campaign value not showing up in their GA

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

com/?utm_medium=m_e&utm_source=pro&utm_campaign=20180402_Reminder1_NCA

Working with a new client: utm_campaign value not showing up in their GA

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

doesn't look like it

Working with a new client: utm_campaign value not showing up in their GA

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆

ok, so the medium is the only component of the UTM code that HAS to be one of the follows:

Medium:
cpc
display
email
social

 

and never capitalized. GA only recognize those as medium - everything else is going to be under OTHERS as a channel.

 

I hope this helps.

Working with a new client: utm_campaign value not showing up in their GA

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Great. Thank you so much!

Working with a new client: utm_campaign value not showing up in their GA

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

do you think it's definitely the reason why utm_campaign values are not showing up?

Working with a new client: utm_campaign value not showing up in their GA

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆

Everything is tracked by Analytics. UTM codes just make it more organized. You can find that past traffic under Acquisition > Channel > Others for sure. Just add a second dimension Campaign and the campaign=20180402_Reminder1_NCA will show up there.

 

But I am sure that when you change the medium to cpc (never ever use CAPS or it will again be under OTHER channel) you will find the campaign there easily. Let me know Smiley Happy