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how many campaigns can I set up?

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# 1
Visitor ✭ ✭ ✭

Just getting started and am confused about campaigns vs ad groups. Do I set up multiple campaigns with different themes or a single campaign with multiple ad groups for the different themes?

2 Expert replyverified_user

Re: how many campaigns can I set up?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Lee Ann O,

 

I usually set up a campaign for each AdWords products (search, etc.) and then set up many (I mean many) Ad Groups for each type of product.

 

  • Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. 

 

 

 

You can learn much more by exploring this Google Help File. Please let us know if we can help further.

 

Kind Regards,

 

James

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Re: how many campaigns can I set up?

[ Edited ]
Top Contributor
# 3
Top Contributor

Just to clarify on the excellent response above. Display and remarketing campaigns are not allowed with Google Ad Grants.

Re: how many campaigns can I set up?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you!