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Learn about the Google Ad Grants advertising program for nonprofits
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google ad grants

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# 1
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I have been approved. so what next. Congratulations, you have been accepted into the Google Ad Grants program! Please log into your AdWords account and accept the AdWords Terms and Conditions so that your ads can start serving. Visit our Help Center for steps on now to accept your AdWords Terms and Conditions:

We hope that your AdWords grant will help you find additional support for your nonprofit.

Now that you're a grantee, it's your responsibility to maintain your eligibility and understand how Ad Grants accounts differ from paying AdWords accounts. Please take the time to review the information and resources below so you can continue advertising with us:
1. Manage Your Account:

Now that your account is activated, you can create new campaigns and make changes to your keywords and ads. For help on creating great ads, selecting the right keywords, and organizing your account, please visit the AdWords resources online ( Keep in mind the differences between Ad Grants accounts and paying AdWords accounts and that certain AdWords tips (budget and bidding, ad types, and the Display Network) do not apply to Ad Grants accounts.

2. Maintain Your Eligibility:

Here's what you'll need to do in order to continue advertising with Ad Grants: - You're required to actively manage your AdWords account by signing in at minimum on a monthly basis and making changes to your account at least every 90 days. All accounts can benefit from continual optimization, and the 90 day policy ensures that you make edits to improve your performance on a consistent basis. Your account is subject to automatic pausing or cancellation without notification if you don't make any changes in your account for over 90 days. - You cannot advertise websites other than the website domain that was originally approved for the registered nonprofit. If you need to change or add another domain to your account, vistit the following website for details: - Your ads and keywords must reflect the mission of the registered nonprofit and may not be used for commercial purposes. - Your website cannot display Google AdSense ads or affiliate advertising links.

Failure to comply with any of the Google Ad Grants guidelines may result in removal from the Google Ad Grants program. Visit our eligibility guidelines page to learn more:

3. Press permissions:

We don't permit press releases or press outreach on acceptance to the program, but you're welcome to use the language below to mention your participation in the program on social media channels, newsletters, or on the in-kind donation page of your website. Visit the Google Permissions page to learn more:

"[Organization name] is a recipient of a Google Ad Grants award. The Google Ad Grants program supports registered nonprofit organizations that share Google's philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Google Ad Grants is an in-kind advertising program that awards free online advertising to nonprofits via Google AdWords."

Still have questions? You can contact the AdWords team via phone, email or chat at any time:

We're glad to have you in the Google Ad Grants program!

Please note: This email acts as a notification only. Please do not reply to this message. If you have any questions, feel free to contact the AdWords team (for details, visit


Google Ad Grants Team

1 Expert replyverified_user

Re: google ad grants

Top Contributor
# 2
Top Contributor

Hi @Berverley C

The email you received is fairly straight forward as to next steps with Ad Grants. Is there a particular question you have or a particular step you have questions about? If so, let me know, we are certainly here to help! 


Re: google ad grants

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# 3
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I have already been assisted.

Thank you