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Learn about the Google Ad Grants advertising program for nonprofits
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eligibility of future adds

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My NPO is on the Ad Grants program.

 

My question is whether we can advertise products that are packed and sold online and offline by the NPO's beneficiaries.

100% of the payments are accepted by the NPO, but obviously the various raw material, and the knowledge, are bought\donated from a for-profit company.

 

I'm asking this because we didn't quite understand how to the notion of social business sits with the eligibility terms of adds. To my understanding, the rehabilitative services that we market on Google, for non-profit purposes, also require for-profit transactions in the background, such as rent, equipment and so on.

is there a difference?

 

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1 Expert replyverified_user

eligibility of future adds

Community Manager
# 2
Community Manager

Hi there,

Thanks for posting to the Community.

 

The ads and keywords in your AdWords account must reflect the mission of your nonprofit organization and be relevant to your nonprofit's programs and services.

 

Strictly commercial advertising is not allowed. If you intend to promote products or services, the sales and/or proceeds must directly support the nonprofit.

 

See the program details in your country for examples on what ads and keywords are acceptable.

 

Google Ad Grants recipients found in violation of this policy are subject to removal from the program. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.

 

I hope this helps!

 

Best,

Spencer