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do we need a manager to manage adword account

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# 1
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Is it difficult to manage adword account, does the organisation need to use the services of a trained adword account manager

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Accepted by topic author Julie T
September 2015

Re: do we need a manager to manage adword account

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# 3
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Thanks, what qualification do you need to manage the account, how difficult is it

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Re: do we need a manager to manage adword account

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# 2
Top Contributor
Hi Julie,
you do not need to hire a third-party manager, however many organisations find it very beneficial to do so. You can find many qualified professionals in the Google For Nonprofits marketplace.
Marked as Best Answer.
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Accepted by topic author Julie T
September 2015

Re: do we need a manager to manage adword account

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# 3
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Thanks, what qualification do you need to manage the account, how difficult is it

Re: do we need a manager to manage adword account

Top Contributor
# 4
Top Contributor
Hi Julie,
Each account will be unique and so the level of experience required to make the account successful can vary widely. Google does provide great resources for learning about AdWords (This forum is one!) however, a Grant account does have additional restrictions that a normal AdWords account does not, this can make a Grant account particularly challenging for those that are unfamiliar with AdWords to begin with.

With Grant accounts I do typically recommend that an experience account manager be used to manage the account, however, a person who is skilled at other advertising mediums could certainly pick up the basics of AdWords fairly quickly.