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Why do I still have to make two short sentences if the right hand ads no longer exist?

p w
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# 1
p w
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Why do I still have to make two short sentences if the right hand ads no longer exist?

I keep getting messages that my ads will perform better if I use two short sentences instead of one longer one. If the right hand ads are no longer displaying, why is that? The way they display should be all on one line now, right?

Re: Why do I still have to make two short sentences if the right hand ads no longer exist?

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# 2
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@p w

 

not necessarily. Line 1 can brought up beside the title, with line 2 going underneath. Quick, succinct messages and call to actions do tend to perform better.