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Very few conversions/keywords scarely used

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,  we have been running a Google Adwords campaign with the google adwords grant.  We get 120 to 180 clicks per day with no conversions (opt-in form not getting filled out) on our landing page.   It seems as though very few of our selected keywords, of which we have about 100 or so, are being typed in to find our ads.  We are mostly getting "news" queries (i.e., BBC News, Sudan news, Burma news, news on Sudan, etc)  which leads to our ads.  These particular people do not seem to be our targeted audience which seems to be the reason we are not getting reasonable conversions; however, I have no idea.  We receive 0 to 1 conversion per day.  My question is:  "Why are our keywords which have been chosen mostly from the Google KeyWord Planner, not showing up in the search query to find our ads?  Could it be that NO ONE is typing our keywords in our are we using the keywords incorrectly?  Why does the people clicking on our ads seem NOT to be the targeted audience?  We have consulted everyone, experts on conversions, landing pages, Google Support, over and over.  Any suggestions?  Help Please.

 

Debra

Ambassador Ministries

debraallen41@hotmail.com

Re: Very few conversions/keywords scarely used

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hello Anu C

Welcome to the community...!

Could you please share the landing page and some keywords along with their ads that you are using so that we can have a look to it.


Abhishek

Re: Very few conversions/keywords scarely used

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello, thank you for your reply. The following info is from 1 of our landing pages: BURMA/MYANMAR:
LANDING PAGE URL: amblp.ambministries.org/burma-myanmar/

Thus far this morning 6/7/2015, we have about 40 clicks, 98% from Burma/Myanmar and almost all (95-98%) the search terms included "news;" i.e., "Burma live news," "Burma muslim news," Burma news today," Burma images," "fox news Burma," "latest news on Burma," "Myanmar news," etc.

KEYWORDS:

"+Burmese Children"
+child +trafficking Below first page bid
First page bid estimate:US$ 2.25
0 17 0.00% US$ 0.00 US$ 0.00 5.4


[+Education +Burma]
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

+Education +in Burma
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

+education +in Myanmar
Eligible
US$ 2.00
2 6 33.33% US$ 1.44 US$ 2.87 1.0

+Education Myanmar
Paused
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

[+human +trafficking]
Below first page bid
First page bid estimate:US$ 2.25
US$ 2.00
0 2 0.00% US$ 0.00 US$ 0.00 6.5

+human rights issues"
Paused
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

+human trafficking +in Burma
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

"+Images +of Burma"
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

[+Information +on Burma]
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0

+Karen +Children
Eligible
US$ 2.00
0 4 0.00% US$ 0.00 US$ 0.00 1.8

+Karen Refugees
Eligible
US$ 2.00
1 2 50.00% US$ 1.38 US$ 1.38 1.5

+Missions +to Burma
Eligible
US$ 2.00
0 0 0.00% US$ 0.00 US$ 0.00 0.0
PLEASE NOTE: There are many other keywords; the above are just a few.

AD GROUPS:
Burma Human Trafficking
ambministries.org/Burma-Myanmar
Karen-Myanmar Children Need Us Now.
Lets Stop The Humanitarian Crisis

Top ad


Burma Human Trafficking - Karen-Myanmar Children Need Us Now.
ambministries.org/Burma-Myanmar
Lets Stop


Side ad




Starvation Hunts Children
ambministries.org/Burma-Myanmar
Burma Children R N Fear of Hunger.
Be Their Hope And Provision Today!




Top ad


Starvation Hunts Children - Burma Children R N Fear of Hunger.
ambministries.org/Burma-Myanmar
Be Their Hope And Provision Today!


Side ad




Burma Myanmar Poverty
ambministries.org/Burma-Myanmar
Karen Children R N Desperate Need.
Join with Us To Be Their Rescue Now




Top ad


Burma Myanmar Poverty - Karen Children R N Desperate Need.
ambministries.org/Burma-Myanmar
Join with Us To Be Their Rescue Now



Side ad




Burma Myanmar Poverty
ambministries.org/Burma-Myanmar
Karen Children R N Desperate Need.
Join with Us To Be Their Rescue Now




Top ad


Burma Myanmar Poverty - Karen Children R N Desperate Need.
ambministries.org/Burma-Myanmar
Join with Us To Be Their Rescue Now


Side ad




Myanmar Education Need
ambministries.org/Burma-Education
Imagine Never Knowing How 2 Read.
There's a Way 2 Help the Children.




Top ad


Myanmar Education Need - Imagine Never Knowing How 2 Read.
ambministries.org/Burma-Education
There's a Way 2 Help the Children.

Sorry for such a long list; I did not know how to shorten the "copy;" I actually copied and pasted from the campaign. I hope this helps; if not let me know and I will provide more info.

Debra

Re: Very few conversions/keywords scarely used

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
First thing that I want to mention after visiting your landing page is it's not clear what a person needs to do after filling that form, he needs to donate some money, personally go to myanmar to help these children or something else. So please add this info what a user will have to do after filling that form.

Secondly your keywords are not relevant, you should target keywords like sponsor a child education, help children in education, charity, charity for children, charity missions.

You can also keywords like save child, help a child, virtual child, virtual adoption.

This will help you to reach people who are interested to do this kind of activities.

Hope that make sense...!

Abhishek

Re: Very few conversions/keywords scarely used

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you very much.

Debra