Underperforming Google Grants Ads
I don't seem to be getting any value out of our charity's Google Grants account. I've got ads live, but it seems to me that the only relevant keywords are beyond the reach of the $2.00 limit and we're therefore receiving very few clicks. Our paid for ads however are performing really well. Any ideas on how I make the most of our free ads as we're really not benefitting from the grant, even though we're eligible to receive it.
Re: Underperforming Google Grants Ads
What type of work does your organization do? If you are in a competitive space the $2 limit can hurt your performance.
One other thing to look at would be your quality score for keywords. The $2 limit doesn't hurt as much if you have high quality keywords.
Also, what are you paying per click on your paid ads, and how are you defining success there?
Re: Underperforming Google Grants Ads[ Edited ]
July 2014 - last edited July 2014
Thanks for posting! I'd also recommend evaluating your keywords. If you are using broad and general keywords, the competition will be high and so will CPCs. Try using more specific keyword terms, and maybe look at using various match types. More information about keyword matching options can be found here: http://goo.gl/Nzq1Tr .
Hope this helps!