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Guide Me

Sudden drop in impressions and clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


Good morning,


I've been hitting the $330 daily spend for our ad grant consistently for several years now. Also, I usually use up my full budget by early afternoon.


Suddenly yesterday, Saturday, I noticed that I was getting very few impressions.


By midnight I had only spent $200 which is a 40% drop. The drop seems fairly consistent across the different campaigns.


Today, the same thing is happening – it is moving very, very slowly. I'm at $6 at 9 o'clock in the morning.


I tend to make small incremental changes in my account so there were no major changes last week.


I also checked for disapproval notices and couldn't find anything.


Any ideas? Any help would be greatly appreciated.




Tim Magee

Center for Sustainable Development

Sudden drop in impressions and clicks

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey Tim,


if you keep hitting your daily budget by midday or a certain time of the day then google will stop showing your ads. your ads would be seen sparingly during the day.