Social Enterprise Request Turned Down
I work for a social enterprise that is part of a homelessness charity. Our main charity page has a charity account, and our original bakery domain, which was different, but referred to the charity name within it, was accepted as an additional account.
We have rebranded and launched an online store. All revenues go into our main charity accounts and we are legally part of the organisation, even though we have a different trading name. We put in a request for this domain to be added to our charity account which was turned down.
We really need the added traffic that adwords generate, and are not in a financial position to pay for them yet. My colleagues who set up the charity account are scared to submit another request in case our whole account gets closed down.
Would you be able to advise why the request was turned down, and please suggest any ways that we can benefit from adwords?
Re: Social Enterprise Request Turned Down
Hi @Anthony P
Each request to add an additional domain to an Ad Grants account goes through a thorough review and such requests are disapproved for a variety of reasons - often it is because the secondary site does not reflect the mission of the approved charity.
If this request for the additional domain is because of re-branding of a currently approved domain you should certainly state that in the request.However, additional requests typically generate the same result as the initial response - unless there was pertinent information missing from the original request. A re-branding would certainly be pertinent information.
Rest assured, the whole account will NOT get shut down simply because your request to add an additional website domain was not approved. Google wants you to have the Ad Grant and to be successful with it.
If the additional request is not approved, I would recommend that you have a landing page set up on the approved domain and then use that landing page with Ad Grants. Just be sure that the landing page includes the full navigation of the site and the it is not just a page with a single link on it pointing to the secondary domain. Utilizing a subdomain of the approved domain is also a possible option.