Small NonProfit and Outsourcing Google AdWords Management
We recently received a Google Grant for $10,000 worth of Google AdWords/month. My nonprofit was advised that we need to outsource the Google AdWords Campaign and pay a third party $400/month to manage the campaign and $200/month for creative.
We are a small nonprofit with a staff of 10. We serve about 2,000 people/year and are a local (not nationwide) charity.
Does anyone have had insight into running and AdWords campaign? With $10,000 in free AdWords a month, is the campaign so large that we need to outsource the management of the campaign? Or do you think it'd be better to train a staff person?
Thanks for any advice.
Re: Small NonProfit and Outsourcing Google AdWords Management