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Learn about the Google Ad Grants advertising program for nonprofits
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Set up ads for charity also functioning as social enterprise

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Our charity offers vocational training to its service-users (those with mental health problems), and also functions as a social enterprise, commissioning work to the general public to help fund the charity and also provide work experience for the service-users. And although I am aware that all ads need to be mission-based with the AdWords grant, I am a little unclear on how I can tie into the social enterprise aspect of our organisation. 

 

Is it possible to still promote the social enterprise aspect, but ensure ads still link back to the cause of the charity? In other words, as long as my ad still mentions that by using the (social enterprise) services, people would either supporting the cause or help fund the charity etc.? 

 

For example, would this ad be applicable under the grants programme?

 

Oakleaf Upholstery Services 

Traditional and modern furniture styles.

Use our services & support mental health.

www.oakleaf-enterprise.org

 

Does this still qualify as a mission-based ad? 

 

Any suggestions and help greatly appreciated! 

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Marked as Best Answer.
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Accepted by topic author Oakleaf E
September 2015

Re: Set up ads for charity also functioning as social enterprise

Top Contributor
# 2
Top Contributor

Hi Oakleaf E,
First, let me say that "mission based" is in the eye of the reviewer and highly dependent on what the mission of the nonprofit is. In other words, what might be a mission-based keyword for one nonprofit may not be a mission-based keyword for another nonprofit since their respective missions differ.

 

Second, let me also say that I do not work for Google and am not a reviewer. This is only my opinion as someone who has worked with numerous nonprofits and their Ad Grant accounts over the years.

 

But yes, those ad samples you posted should be fine.

 

Officially, the policy on mission based campaigns can be found here: https://support.google.com/grants/answer/4410314?hl=en

 

Additionally, Google's example of mission based ads can be found here:

http://www.google.com/intl/en/grants/details.html

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Oakleaf E
September 2015

Re: Set up ads for charity also functioning as social enterprise

Top Contributor
# 2
Top Contributor

Hi Oakleaf E,
First, let me say that "mission based" is in the eye of the reviewer and highly dependent on what the mission of the nonprofit is. In other words, what might be a mission-based keyword for one nonprofit may not be a mission-based keyword for another nonprofit since their respective missions differ.

 

Second, let me also say that I do not work for Google and am not a reviewer. This is only my opinion as someone who has worked with numerous nonprofits and their Ad Grant accounts over the years.

 

But yes, those ad samples you posted should be fine.

 

Officially, the policy on mission based campaigns can be found here: https://support.google.com/grants/answer/4410314?hl=en

 

Additionally, Google's example of mission based ads can be found here:

http://www.google.com/intl/en/grants/details.html