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Need help forming a college course on Adwords and Analytics

[ Edited ]
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# 1
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I'm putting together a brand new course at the University of Oregon School of Journalism for Ad, PR and other majors about Analytics and Adwords. Is there anyone at Google (or who is teaching in higher ed) that has been involved in building a university-level course on this topic? These students are upper-division and will be going out into the advertising, public relations and marketing fields very soon. The course sign-up is full (within 3 days of registration opening). I will teach it second half of winter quarter. 

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Re: Need help forming a college course on Adwords and Analytics

Top Contributor
# 2
Top Contributor
Hello Margy, I am not the educational department but I have a place I think could help get you started, it contains links to checklists, courses, videos, and more. I will also see if I can point your information to the right person, but until then here is a good starting point.

Get your campaign off to a strong start
https://support.google.com/adwords/answer/6080949

Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
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Re: Need help forming a college course on Adwords and Analytics

Top Contributor
# 3
Top Contributor

Hello Margy, I was able to get some more information from the EDU side that can help get you started. 

It is recommended that you look into the Google Online Marketing Challenge after reviewing the first post, this is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+ and each team gets $250 AdWords credit to get started.

There is also a section called Digital Marketing Course which provides various materials and resources for Online Marketing and AdWords. This section will help the students prepare for the Online Marketing Challenge. You can Register with the link below. 


Google Online Marketing Challenge

https://www.google.com/onlinechallenge/

Google Digital Marketing Course
https://www.google.com/onlinechallenge/dmc/

Google Challenge Registration 
https://www.google.com/onlinechallenge/discover/register.html


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here
Find me on: Google+ | Twitter | Directory | Partner