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Location extensions with multiple physical locations

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# 1
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My non-profit client has multiple locations (over 100).  The website domain name has an extension for each location.  We want to run at least 50 separate but simultaneous campaigns, one campaign for each location using the domain name with extension relevant to each location.  The radius of coverage for each campaign does not overlap any other.  The keywords would be the same for each location's campaign.  Can we run these campaigns under the Ad Grants program; $10,000 per month, dividing the amount into each separate campaign for an aggregate total of $10,000.per month.  Then later apply for the Grantspro program after two months of spending at least the minimum amount of $9,900. plus meeting the other criteria required to apply for Grantspro with $40,000 per month, thus enlarging the budgets or number of participating locations to match the $40,000 spend.  The separate campaigns allow us to deal directly with each of the client's location site manager as the home office requires.

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Accepted by topic author Alan M
October 2015

Re: Location extensions with multiple physical locations

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# 2
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Hi @Alan M

Yes, you can certainly break out your campaigns to target specific locations IF those locations are all served under the approved domain name. For example: city.nonproift.org or nonprofit.org/city and NOT under their own individual domain names such as citynonprofit.org.

 

In this scenario, I would recommend using shared budgets across all of the campaigns instead of trying to divide the budget up individually.

 

With regards to Grantspro, you will certainly need to have the account running longer than 2 months before attempting to apply. I recommend that you have the account running for at least 6 months before applying for Grantspro, even if you are hitting the spend requirement of $9,900 for each and every month.

Re: Location extensions with multiple physical locations

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# 3
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Hi Robert: Thank you so much for your super-quick response and advice for budget sharing as well as the Grantspro time requirement.
It is indeed very heartening for any future support needs when we create and provision our campaigns, let alone their maintenance.