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Learn about the Google Ad Grants advertising program for nonprofits
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I'm confused about my Ad Grants campaign budget.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My organization is enrolled in the Google for non-profits program and we are supposed to be receiving $10,000 monthly in ad grants. So, in the process of creating our first campaign, I was confused to see that, in the "Guide to Creating an Adwords Account" guide, it said we'd be limited to $329 USD across all our campaigns. Could somebody clarify this for me?

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Accepted by RobertCoats (Top Contributor)
April 2016

Re: I'm confused about my Ad Grants campaign budget.

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

The $329 is how much they give you per day. Your ads stop running once you "spend" $329 that day, and won't run again until the next day (when you get another $329 of play money.)

The average month is 30.4 days. $10000/30.4 = $328.94

You can actually set higher campaign budgets than that (and many Grants accounts do so), but you won't get more than $329 of clicks per day.

View solution in original post

Marked as Best Answer.
Solution
Accepted by RobertCoats (Top Contributor)
April 2016

Re: I'm confused about my Ad Grants campaign budget.

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

The $329 is how much they give you per day. Your ads stop running once you "spend" $329 that day, and won't run again until the next day (when you get another $329 of play money.)

The average month is 30.4 days. $10000/30.4 = $328.94

You can actually set higher campaign budgets than that (and many Grants accounts do so), but you won't get more than $329 of clicks per day.