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How do bid modifiers/multipliers work in Ad Grants ?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi - 

 

I was wondering if it is possible to apply a bid modifier, like for device or location, within an Ad Grants AdWords account? What happens if this produced a bid that exceeds the $2.00 max CPC limit? 

Anyone try this?

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Marked as Best Answer.
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Accepted by topic author Rosie
September 2015

Re: How do bid modifiers/multipliers work in Ad Grants ?

Community Manager
# 4
Community Manager

No problem Rosie.

 

In the mean time, could you please review the Community Guidelines, and update your signature? "...don't use a signature as a means of promoting your business". 

 

Thanks,
Kathleen

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Marked as Best Answer.
Solution
Accepted by topic author Rosie
September 2015

Re: How do bid modifiers/multipliers work in Ad Grants ?

Top Contributor
# 6
Top Contributor

Hi @Rosie - @KathleenG is correct. You can certainly use bid modifiers as with any other AdWords account but the system will cap to the max CPC bid limit of $2.

View solution in original post

Re: How do bid modifiers/multipliers work in Ad Grants ?

Community Manager
# 2
Community Manager
Hi Rosie,
I believe that if the bid modifier pushes the bid above $2, the system will cap it at $2 in the auction.

However, I am going to double check with the AdGrants team.

Kathleen

Re: How do bid modifiers/multipliers work in Ad Grants ?

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Thanks Kathleen, that's what I assumed too, but could not find any mention of it in the documentation.

Liz Lord 

Marked as Best Answer.
Solution
Accepted by topic author Rosie
September 2015

Re: How do bid modifiers/multipliers work in Ad Grants ?

Community Manager
# 4
Community Manager

No problem Rosie.

 

In the mean time, could you please review the Community Guidelines, and update your signature? "...don't use a signature as a means of promoting your business". 

 

Thanks,
Kathleen

Re: How do bid modifiers/multipliers work in Ad Grants ?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
sorry - i just replied to the email update I received and it included my work signature. Didn't realize the auto reply would include that.
Marked as Best Answer.
Solution
Accepted by topic author Rosie
September 2015

Re: How do bid modifiers/multipliers work in Ad Grants ?

Top Contributor
# 6
Top Contributor

Hi @Rosie - @KathleenG is correct. You can certainly use bid modifiers as with any other AdWords account but the system will cap to the max CPC bid limit of $2.

Re: How do bid modifiers/multipliers work in Ad Grants ?

Community Manager
# 7
Community Manager
Hi All,

Thanks Robert! All Google Ad Grants accounts are limited to a $2.00 USD cost-per-click (CPC) bid. Ignore all messages in your account that recommend raising your CPC because these tips are meant for paid accounts.

Kathleen